GENERATING AND USING AD SERVING GUARANTEES IN AN O

专利名称：GENERATING AND USING AD SERVING

GUARANTEES IN AN ONLINE ADVERTISINGNETWORK

发明人：Ross Koningstein,Keith Randall,Hal

Varian,Eric Hugh Veach

申请号：US12173600申请日：20080715

公开号：US20160034972A1公开日：20160204

专利附图：

摘要：An ad serving system accepts a request for one or more ads, determines a set

of eligible ads from among ads having a guaranteed serving reservation and ads withuncommitted serving. This may be done using information from the accepted request,wherein the set of eligible ads may include at least one ad having a guaranteed servingreservation and at least one ad with uncommitted serving. A set of ads to serve isdetermined from the set of eligible ads using an arbitration process, and the determinedset of ads is served. Ad serving guarantees may be generated and/or desired ad servingguarantees may be checked using an inventory test and/or a price test.

申请人：Ross Koningstein,Keith Randall,Hal Varian,Eric Hugh Veach

地址：Menlo Park CA US,Los Altos Hills CA US,Danville CA US,Bellevue WA US

国籍：US,US,US,US

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